Brand Story Masterclass: Positioning, Story, and Voice

Learn how to identify your brand's unique point of difference, craft a story that inspires clients, retailers, and investors, and develop a voice that truly connects.

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Getting Started

3 Lessons
Finding Your Brand's Point of Differentiation

1 Lesson
- The Importance of Finding White Space
Step 1: Research & Discovery

1 Lesson
- The Workbook
Step 2: Brand Positioning

1 Lesson
- Writing Your Brand Positioning Summary
Step 3: Brand Story

2 Lessons
- Writing Your Brand Manifesto
- Writing Your Tagline, Values, and More
Step 4: Brand Voice

1 Lesson
- Defining Your Brand Voice
Wrapping Up

2 Lessons
- Finalizing Your Verbal Brand Identity Guidelines
- Course Feedback

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