Beauty Brand Strategist & Copy Director

I help founders create beauty brands that stand out from the crowd

Taylor deDiego wearing a black and white polka dot blouse, sitting in her office with a large stack of books behind her, smiling.

Guided by strategy and brought to life through creative copywriting, my signature brand story service gives you the clarity, direction, and words to build a truly unique brand.

01 / Get Clarity

02/ Stand Out

Imagine walking into every meeting, pitch, and conversation with the exact right words to describe what makes your brand unique and why it matters to your audience.

That’s exactly what my Signature Brand Story service helps you do.

Through a strategic, collaborative process, you’ll gain the words, clarity, and messaging framework to articulate your brand’s purpose, connect with your key audience, and stand out in a crowded market. No more second-guessing or mimicking others—let’s create your unique signature story that not only coverts clients, but builds lasting brand loyalty and sets you apart as one of one.

03 / Connect Deeply

04 / Stay Consistent

Brand Story Services for Every Stage

For Established Brands

You’ve built something remarkable—now it’s time to refine, clarify, and strengthen your brand story. Through a deep-dive process, we’ll craft your comprehensive brand identity that clearly defines your purpose and resonates with your key audience.

For Early-stage Brands

You’re just getting started—and need a strategic but nimble brand story you can test and refine as your brand grows and evolves. This service provides you with a solid foundation in just two weeks.

Testimonials

  • Sahar Rohani, CEO & Co-founder of SOSHE Beauty

    "Working with Taylor was nothing short of exceptional. We're now more equipped than ever to communicate why our brand exists—something that we were unable to fully articulate for the past several years. She helped us find our North Star, and not only made it clearer, but more vivid than ever."

  • Dr. Iris Rubin, Founder of SEEN Hair Care

    “Working with Taylor was amazing. She took the time to deeply understand our brand and brought a level of care and expertise that made all the difference.

    The brand story she created for us feels like it was always there, just waiting to be uncovered. Now, SEEN's narrative is unified, clear, and compelling—and we’re incredibly grateful to have it defined.”

  • Jeremy Abesera, Founder of Provence Beauty

    “From my first meeting with Taylor, I knew I was in an expert’s hands. Through her Verbal Brand Identity service, she adeptly identified PB’s unique opportunity and translated it into a compelling brand story.”

  • Blaine Kusler, Co-founder of Ua Body

    “Taylor not only crafted our verbal brand identity to match our brand aspirations but also identified our white space in this very competitive beauty marketplace. Most importantly, we now have a foundation from which to grow our brand.”

  • Cristina Bartosch, Head of Brand & Marketing at Mother Science

    “Taylor blends storytelling with strategy and has a clear and adaptable process for brands to cut through the noise and own their identity."

Hi—I’m Taylor

I help beauty brands craft strategic, emotionally resonant brand stories that set them apart from the masses—and deeply connect with their audience.

With a background leading brand messaging for Sephora, Credo, and Herbivore Botanicals, I bring industry expertise and a keen understanding of what makes a brand truly stand out. My role is to give you the clarity, confidence, and words to position your brand for lasting success.

Clients

Newsletter

For Beauty Brand Founders & Marketing Leaders

I send bi-monthly emails to help you strengthen your brand positioning and story. You’ll get free tips delivered right to your inbox to you as soon as you sign up—it’s fun! 

follow along on threads & ig @taylord.doc
View fullsize Ciao, beauty industry folks!! 👋🏼 Taking a min to introduce myself: I’m Taylor—a beauty brand strategist and copy director. I got my start working on the creative teams at @paulmitchell and @sephora, and then leading copy direction at
View fullsize Sooooo excited to try @goodweatherskin—and for it to be 72° and sunny. 😎
View fullsize Work Friends, IRL! 🌴🗽 Super excited to announce I’m hosting member meetups in LA and NYC this spring so we can gather in person and, ya know, hang out as friends.  Work Friends is a private community dedicated to supporting full-ti
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