Portfolio

SOSHE Beauty

I worked with the founders of SOSHE Beauty to create their unique brand identity at a pivotal time of growth for the brand.

Provence Beauty

I worked with the founder of Provence Beauty to create the brand’s signature story—inclusive of its positioning statement, tagline, values, and more.

This foundational work earned the brand a nomination for Beauty Independent’s Best Brand Award.

Follain 

I worked with Credo’s internal team to refresh Follain’s signature story inclusive of its positioning statement, tagline, values, and more.

Exa Beauty

I supported Exa Beauty with strategic copy direction and copywriting for key campaigns, product launches, and weekly copy needs.

Ua Hawaii 

I developed Ua Hawaii’s signature brand story, which empowered the founders to communicate—and pitch—their unique value proposition to clients and retail partners.

Brands I’ve Worked With