Portfolio
A select sample of recent work
SOSHE Beauty
I worked with the founders of SOSHE Beauty to create their unique brand identity at a pivotal time of growth for the brand.
Provence Beauty
I worked with the founder of Provence Beauty to create the brand’s signature story—inclusive of its positioning statement, tagline, values, and more.
This foundational work earned the brand a nomination for Beauty Independent’s Best Brand Award.
Follain
I worked with Credo’s internal team to refresh Follain’s signature story inclusive of its positioning statement, tagline, values, and more.
Exa Beauty
I supported Exa Beauty with strategic copy direction and copywriting for key campaigns, product launches, and weekly copy needs.
Ua Body
I developed Ua Body’s signature brand story, which empowered the founders to communicate—and pitch—their unique value proposition to clients and retail partners.
