Portfolio
Provence Beauty | Follain | Ua Body | Exa Beauty
Provence Beauty
I worked with the founder of Provence Beauty to create the brand’s signature story—inclusive of its positioning statement, tagline, values, and more.
This foundational work earned the brand a nomination for Beauty Independent’s Best Brand Award.
Follain
I worked with Credo’s internal team to refresh Follain’s signature story inclusive of its positioning statement, tagline, values, and more.
Provence Beauty
I led copy direction for Provence Beauty’s 360° campaign for the launch of Bare Lumière, and spearheaded product naming, content strategy, and cross-channel copywriting.
Ua Body
I developed Ua Body’s signature brand story, which empowered the founders to communicate—and pitch—their unique value proposition to clients and retail partners.
Exa Beauty
I supported Exa Beauty with strategic copy direction and copywriting for key campaigns, product launches, and weekly copy needs.
