Follain Verbal Brand Identity
Following the acquisition of Follain, I collaborated with the Credo creative and marketing teams to revitalize the verbal identity of this original clean beauty brand.
Brand Essence
Easy, Elevated, For Everyone
Brand Positioning
Like the perfect white t-shirt and jeans, Follain’s everyday essentials are core fixtures in anyone’s cabinet. With a focus on simplicity, quality, and ease, we elevate daily basics into ultra-clean staples that help you embrace your best skin and feel like your best self—day after day, month after month, year after year.
Tried and true, and trusted by the most loyal clean beauty lovers, Follain delivers better basics to support your skin, body, and spirit.
Brand Tagline
Everyday essentials to support your skin, body, and spirit
Outcomes
Cohesive Storytelling
Cross-functional team members were equipped to tell a consistent, updated story about Follain and what it would look like after Credo acquired it.
Aligned Partnerships
The Credo team was better suited to choose aligned partners to support the brand’s unique value proposition and narrative.
Strong Foundation for Visual Update
After redefining Follain’s purpose, value, and story, the creative team was able to translate that positioning into a compelling visual language and expression, including a more sleek, pared-back packaging update.
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