Verbal Brand Identity

I’ll guide you through my proven process for uncovering your brand’s point of differentiation and telling a brand story that inspires your dream clients, retail partners, and investors.

Book a free 30-minute discovery meeting to learn more about this service.

Transform your brand in 6 weeks

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Transform your brand in 6 weeks 🎯

What is verbal brand identity?

Verbal brand identity is the foundational platform that defines how you communicate your brand’s purpose and value to your audience. It’s made up of three key elements.

  • This is a research-informed statement that captures what sets you apart from competitors and defines your unique purpose within the beauty industry. In other words, why should someone choose your brand?

  • This is your core narrative that conveys your brand’s purpose, value, and point of differentiation in a way that resonates with your audience. It guides all your messaging, copy, and content.

  • This is how you say it. It's the tone, style, and personality that defines how you tell your story and communicate with your audience.

Free: Brand Story Mini Guide

Enter your email to get instant access to a free exercise that’ll help you hone in on your strategic brand positioning and story.

What are the benefits of verbal brand identity?

Investing in this foundational work sets your brand up for success for years to come because it is provides clarity and direction for telling an engaging brand story.

Testimonials

  • Sahar Rohani, CEO & Co-founder of SOSHE Beauty

    "Working with Taylor was nothing short of exceptional. We're now more equipped than ever to communicate why our brand exists—something that we were unable to fully articulate for the past several years. She helped us find our North Star, and not only made it clearer, but more vivid than ever."

  • Dr. Iris Rubin, Founder of SEEN Hair Care

    “Working with Taylor was amazing. She took the time to deeply understand our brand and brought a level of care and expertise that made all the difference. The brand story she created for us feels like it was always there, just waiting to be uncovered. Now, SEEN's narrative is unified, clear, and compelling—and we’re incredibly grateful to have it defined.”

  • Jeremy Abesera, Founder of Provence Beauty

    “From my first meeting with Taylor, I knew I was in an expert’s hands. Through her Verbal Brand Identity service, she adeptly identified PB’s unique opportunity and translated it into a compelling brand story.”

  • Blaine Kusler, Co-founder of Ua Body

    “Taylor not only crafted our verbal brand identity to match our brand aspirations but also identified our white space in this very competitive beauty marketplace. Most importantly, we now have a foundation from which to grow our brand.”