VERBAL BRAND IDENTITY

A strategic, emotionally resonant brand story can be the difference between merely selling products and building an iconic brand with a loyal following.

In just five weeks, I’ll guide you through my proven process for creating a compelling brand story and key messaging elements that will set your brand apart from the rest.

Your Signature Brand Story

Create My Brand Story

Why do some brands rise to epic fame while others struggle to break through the noise? Even when their product assortment is…average?

Because success in the beauty industry isn’t just about product. It’s about creating an iconic brand world that feels irresistible to the right people.

Brands like Rhode, Refy, and Vacation understand this. They’ve built stories that tap into their audience’s aspirations, identities, and desires—so much so that buying the product feels like stepping into the life they want.

To break through, you don’t just need a great product. You need a brand story that makes your audience say: That’s me.

So, if you’re here ⬇️

🥵 Struggling to find the words to describe why your brand is different, special, worth it

🗣️ Talking about product features but not connecting emotionally

🙁 Attracting the wrong audience—or worse, no audience at all

❓Second-guessing your messaging every time you write a caption, pitch, or website update

I want you to be here ⬇️

😎 Confidently articulating your brand’s unique magic in a way that captivates your audience

🧲 Creating a brand world so magnetic that customers need to be part of it

👯 Speaking directly to the people who get it and are eager to be a part of your community

💁🏽 Knowing exactly what to say, how to say it, and why it works

I'm Ready, Let's Go!

VERBAL BRAND IDENTITY

Transform your brand with strategic messaging that captures your purpose and point of differentiation—so you can clearly communicate your why across every touch point.

It’s not just about a nice-sounding narrative—a brand story without strategy is just words.

This process helps you craft a verbal brand identity that speaks directly to your ideal audience, making them feel seen, understood, and compelled to engage.

You’ll walk away with a story and key messaging elements that attract, resonate, and create lasting connections—because your audience doesn’t just love your product. They see themselves in your brand.

Let's Get Started

What You Get

The Deliverables

Key Audience Overview – A clear profile of your ideal clients and biggest fans.
Signature Brand Story – A compelling narrative for your About page, pitch decks, and more.
Tagline – A memorable tagline that instantly conveys your brand’s essence.
Brand Essence – A one-line description for social bios and quick introductions.
Brand Values – A set of guiding principles for your marketing efforts.
Founder Story – An authentic story that connects your personal journey to your brand.

How We Get it Done

The Process

Kickoff with founder(s) to cover the Verbal Brand Identity discovery questionnaire
Review competitor niches and brand’s white space opportunity
Review brand essence, short and long versions of brand positioning statement, three tagline options, values, and founder story
Review revisions to brand essence, short and long versions of brand positioning statement, three taglines options, values, and founder story
Review final edits to overall verbal brand identity and handoff to client

Take Me Through the Process!

Testimonials

Sahar Rohani, CEO & Co-founder of SOSHE Beauty

"Working with Taylor was nothing short of exceptional. We're now more equipped than ever to communicate why our brand exists—something that we were unable to fully articulate for the past several years. She helped us find our North Star, and not only made it clearer, but more vivid than ever."
Dr. Iris Rubin, Founder of SEEN Hair Care

“Working with Taylor was amazing. She took the time to deeply understand our brand and brought a level of care and expertise that made all the difference. The brand story she created for us feels like it was always there, just waiting to be uncovered. Now, SEEN's narrative is unified, clear, and compelling—and we’re incredibly grateful to have it defined.”
Jeremy Abesera, Founder of Provence Beauty

“From my first meeting with Taylor, I knew I was in an expert’s hands. Through her Verbal Brand Identity service, she adeptly identified PB’s unique opportunity and translated it into a compelling brand story.”
Blaine Kusler, Co-founder of Ua Body

“Taylor not only crafted our verbal brand identity to match our brand aspirations but also identified our white space in this very competitive beauty marketplace. Most importantly, we now have a foundation from which to grow our brand.”

This service has helped my clients achieve…

Retail Expansion

Into Sephora, Ulta, Target, and Urban Outfitters

Increased Customer Loyalty

By building a deeper emotional connection with their audience

Industry Award Nominations

Including Beauty Independent’s Best Brand Award

Elevated Market Position

By creating a brand identity that stands out in a crowded market

Why Taylor deDiego?

With years of experience working with top beauty brands like Sephora, Credo, Youth to the People, and more, I have a deep understanding of what it takes to succeed in the beauty industry.

I’m passionate about helping beauty founders create compelling brand stories that resonate with their audience—and put them on the map in a whole new way. This service is built to give you the clarity, confidence, and strategic messaging you need to stand out in a competitive market.