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Verbal Brand Identity

You’re just six weeks away from telling your most compelling brand story.

In this one-on-one service, I’ll guide you through my proven process for uncovering your brand’s unique point of differentiation and crafting a compelling brand story that engages your dream clients, retail partners, and investors.

Book a free 30-minute discovery meeting to learn more about this service.

What is verbal brand identity?

Verbal brand identity is the foundational platform that defines how you communicate your brand’s purpose and value to your audience.

It is made up of three key elements:

  1. Brand Positioning — This is a research-informed statement that captures what sets you apart from competitors and defines your unique purpose within the beauty industry. In other words, why should someone choose your brand?

    Brand Story — This is your core narrative that conveys your brand’s purpose, value, and point of differentiation in a way that resonates with your audience. It guides all your messaging, copy, and content.

    Brand Voice — This is how you say it. It's the tone, style, and personality that defines how you tell your story and communicate with your audience.

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What are the benefits of verbal brand identity?

Investing in this foundational work sets your brand up for success for years to come because it is provides clarity and direction for telling an engaging brand story.

  1. You position your brand to standout in a crowded marketplace.

  2. You’re empowered to tell one cohesive, compelling brand story across all channels.

  3. You create emotional connections that resonate with your customers long after the transaction.

  4. You finally have the words to clearly communicate what makes your brand stand out from competitors.

  5. You can confidently pitch your brand to retailers and investors with clarity and confidence.

  6. You can scale your marketing initiatives with consistency and precision.

  7. You simplify content creation with defined guidelines, making messaging consistent and easy to produce.

  8. Your team is aligned with a clear, unified message that everyone can confidently share.

Testimonials

  • Sahar Rohani, CEO & Co-founder of SOSHE Beauty

    "Working with Taylor was nothing short of exceptional. We're now more equipped than ever to communicate why our brand exists—something that we were unable to fully articulate for the past several years. She helped us find our North Star, and not only made it clearer, but more vivid than ever."

  • Dr. Iris Rubin, Founder of SEEN Hair Care

    “Working with Taylor was amazing. She took the time to deeply understand our brand and brought a level of care and expertise that made all the difference. The brand story she created for us feels like it was always there, just waiting to be uncovered. Now, SEEN's narrative is unified, clear, and compelling—and we’re incredibly grateful to have it defined.”

  • Jeremy Abesera, Founder of Provence Beauty

    “From my first meeting with Taylor, I knew I was in an expert’s hands. Through her Verbal Brand Identity service, she adeptly identified PB’s unique opportunity and translated it into a compelling brand story.”

  • Blaine Kusler, Co-founder of Ua Body

    “Taylor not only crafted our verbal brand identity to match our brand aspirations but also identified our white space in this very competitive beauty marketplace. Most importantly, we now have a foundation from which to grow our brand.”

Want to see an example?

Enter your email below and I’ll send you a mock sample of verbal brand identity guidelines so you can get an sense of the value they offer.

Complete verbal brand identity guidelines, including:

  • Comprehensive competitive analysis

  • Definition of your brand’s strategic positioning in the market

  • Definition of your key audience

  • Your core brand story told across key assets: positioning summary, manifesto, tagline, values, founder story, and more

What do I get out of your verbal brand identity service?

Brands I’ve Worked With