The Free Brand Voice Mini Guide
A Quick-start Guide to Developing Your Brand Voice and Tone
Taking notes from your favorite brands (or competitors) will only take you so far. To create an iconic brand voice—like Fenty, Topicals, or Vacation—you need to know your brand persona inside and out. This quick-start guide will help you hone in on that, and choose your tone and vocabulary to match.
What You’ll Learn
How to Define Your Brand Persona
An important first step for setting the foundation for your brand voice.
How to Narrow Down Your Tone of Voice
Determining how to bring your persona to life and what tone it’d take on.
How to Document Your Vocabulary
Choosing the words and lingo that are right for your brand.
Signs You Need this Guide
You’re ready to move beyond common beauty phrases (like pucker up! and hey, beautiful) and start building a brand voice that reflects your purpose, mission, and audience
You want to differentiate your brand voice from competitors and convert passersby into fans
You want to make it easier to write social posts, emails, and website copy (what a relief!)
You’re bringing on a copywriter soon and want to give them an idea of what your brand voice should sound like
Ready to go deeper?
Ready to go deeper?
If you’re eager to go deeper and build out your robust brand persona, vocabulary, and tone, upgrade to The Brand Voice Workbook.
Get instant access and start building your iconic brand voice.