Simple fact: we’re living in a brand era (brand is back, baby!). Here are three tips for building a standout brand story that resonates with your key audience, retail partners, and investors.

My modern definition of verbal brand identity, encompassing brand positioning, story, and voice—and how you can develop yours to create a standout beauty brand.

Expert tips for creating a brand voice that stands out in the beauty industry—and reflects your brand's purpose, value, and story.

For those feeling the urge to build your own business, yes, you can do it.

I'm fascinated. And I have some thoughts from an industry expert's POV.