VERBAL BRAND IDENTITY
A strategic, emotionally resonant brand story can be the difference between existing in the beauty industry and building an iconic brand with a loyal following.
In just five weeks, I’ll guide you through my proven process for creating your most compelling brand story and key messaging elements that will set your brand apart from the rest.
Your Signature Brand Story
Why do some brands rise to epic fame while others struggle to break through the noise? Even when their product is…average?
Because success in the beauty industry isn’t just about product. It’s about creating an iconic brand world that feels irresistible to the right people.
Brands like Rhode, Refy, and Vacation understand this. They’ve built stories that tap into their audience’s aspirations, identities, and desires—so much so that buying the product feels like stepping into the life they want.
To break through, you don’t just need a great product. You need a brand story that makes your audience say: That’s me.
So, if you’re here ⬇️
🥵 Struggling to find the words to describe why your brand is different, special, worth it
🗣️ Talking about product features but not connecting emotionally
🙁 Attracting the wrong audience—or worse, no audience at all
❓Second-guessing your messaging every time you write a caption, pitch, or website update
I want you to be here ⬇️
😎 Confidently articulating your brand’s unique magic in a way that captivates your audience
🧲 Creating a brand world so magnetic that customers need to be part of it
👯 Speaking directly to the people who get it and are eager to be a part of your community
💁🏽 Knowing exactly what to say, how to say it, and why it works
VERBAL BRAND IDENTITY
Transform your brand with strategic messaging that captures your purpose and point of differentiation—so you can clearly communicate your why across every touch point.
It’s not just about a nice-sounding narrative—a brand story without strategy is just words.
You’ll walk away with a comprehensive verbal brand identity that attracts, resonates, and creates lasting connections—because your audience doesn’t just love your product. They see themselves in your brand.
What You Get
The Deliverables
Key Audience Overview – A clear profile of your ideal clients and biggest fans.
Signature Brand Story – A compelling narrative for your About page, pitch decks, and more.
Tagline – A memorable tagline that instantly conveys your brand’s essence.
Brand Essence – A one-line description for social bios and quick introductions.
Brand Values – A set of guiding principles for your marketing efforts.
Founder Story – An authentic story that connects your personal journey to your brand.
How We Get it Done
The Process
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Kickoff with founder(s) to cover the Verbal Brand Identity discovery questionnaire
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Review competitor niches and brand’s white space opportunity
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Review brand essence, brand positioning statement, tagline options, brand values, and founder story
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Review revisions.
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Review final edits to overall verbal brand identity and handoff to client.
Testimonials
This service has helped my clients achieve…
Retail Expansion
Into Sephora, Ulta, Target, and Urban Outfitters
Increased Customer Loyalty
By building a deeper emotional connection with their audience
Industry Award Nominations
Including Beauty Independent’s Best Brand Award
Elevated Market Position
By creating a brand identity that stands out in a crowded market
Why Taylor deDiego?
With years of experience working with top beauty brands like Sephora, Credo, Youth to the People, and more, I have a deep understanding of what it takes to succeed in the beauty industry.
I’m passionate about helping beauty founders create compelling brand stories that resonate with their audience—and put them on the map in a whole new way. This service is built to give you the clarity, confidence, and strategic messaging you need to stand out in a competitive market.
Clients I’ve Taken Through this Service
Let’s Create Your Signature Brand Story
Verbal Brand Identity Service
$12,500
Includes the identification and creation of your:
Key audience overview
Brand positioning
Brand story
Brand tagline
Brand values
Founder story
Or feel free to get in touch via email: taylor@taylordediego.com