SOSHE Beauty Verbal Brand Identity
Brand Essence
Meticulously-designed makeup you’ll wear on repeat
Brand Positioning
SOSHE Beauty empowers you to raise your standards for modern makeup. Meticulously designed for performance, precision, and pleasure, we combine the quality of clean beauty with the high-performance power of artistry makeup to meet the needs and desires of discerning beauty lovers like you.
The difference is in our keen attention to detail—and you, our community. We’re constantly listening and collecting feedback on what you want from your everyday beauty essentials, and thoughtfully incorporating the details and specific touches that transform an average product into your favorite one. And elevate your experience from ordinary to exceptional.
The result is the kind of makeup you’ll reach for day after day. The kind that’ll inspire you to reconsider what gets a place in your routine. Because, here, the highest standards are our standard and we invite you to expect the same.
Brand Tagline
Expect More from Your Makeup
I guided the founders of SOSHE Beauty through my verbal branding service at a point of pivotal growth for the brand. Together, we evolved the brand past the low-hanging fruit they were known for (clean, refillable beauty) and told a more compelling, unique, and authentic story about their meticulous attention to detail. And creating a new era of artistry beauty.
Testimonial
“Working with Taylor was nothing short of exceptional. We're now more equipped than ever to communicate why our brand exists—something that we were unable to fully articulate for the past several years. She helped us find our North Star.”
—Sahar Rohani, CEO & Co-founder of SOSHE Beauty
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