PB Verbal Brand Identity
Brand Essence
A new wave of French skincare
Brand Positioning
This isn’t the French skincare your mom and grandmother know and love. No, this is French skincare made for the modern beauty lover.
The one who wants clean, sustainable, and effective formulas—for less than the price of apéro hour. The one who prioritizes product performance and pleasure equally, and wishes French beauty wasn't so serious and stuffy.
At Provence Beauty, we’re modernizing French skincare staples and making them accessible to all. Calling on our French roots, we combine a proprietary Provençal ingredient complex with clinically-proven actives to deliver *unreal* products for $25 or less.
Having it all? Oui, c’est possible.
Brand Tagline
French Skincare for the Next Generation
Brand Mantra
Having it all? Oui, c’est possible
I guided the founder of Provence Beauty through my proven formula for building a strong, differentiated brand with strategic positioning and messaging.
We identified PB’s unique place in the market—highly-accessible, modern French skincare that bucks all trends of what you’d expect from traditional French formulas—and created the following verbal brand identity.
Outcomes
Industry Recognition
Provence Beauty’s unique branding was recognized with a nomination for Beauty Independent’s Best Brand Award in 2023.
Expanded Retail Partnerships
The brand successfully expanded their retail footprint to include Urban Outfitters, in addition to Ulta Beauty.
Engaged Community
The team fostered one of the most engaged communities on TYB who were enthusiastic about a new approach to French skincare.
Testimonial
“From my first meeting with Taylor, I knew I was in an expert’s hands. Through her verbal brand identity service, she adeptly identified PB’s unique opportunity and translated it into a clear, compelling brand story.”
—Jeremy Abesera, CEO & Founder of Provence Beauty
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