Ua Body Verbal Brand Identity
I collaborated with Ua Body’s founders to develop a distinct verbal brand identity that captured the unique place their brand exists: the intersection of skincare and fragrance and Hawaiian culture.
For Ua, the approach was telling evocative, almost poetic stories about their brand and products.
Brand Essence
Sensuous beauty that captures and celebrates the spirit of Hawai'i
Isolated in the middle of the Pacific Ocean, the Hawaiian islands beckon. Dark sea water turns to ambient shades of blue. Bright green cliffs emerge from the sea like ancient statues. And warm, tropical rain cleanses the air and the earth as rare botanicals and fragrant flowers blossom in its wake.
This is the home and inspiration for Ua Body. Here, we create sensuous beauty products that tell stories of Hawai'i’s sacred land through fragrance. Formulated in small batches with native ingredients, each scent delivers an intimate account of the islands’ wild, majestic, and mysterious nature. Gentle and ephemeral, these scents capture a moment in time on our isolated islands—like a distant memory you can re-ignite again and again.
Brand Positioning
Brand Tagline
An Intimate and Sensuous Ode to Hawai'i
Partnership Outcomes
Clarity & Direction
Founders and cross-functional teams gained clarity on the brand’s unique value proposition and story.
Cohesive Storytelling
Team members were equipped to tell one cohesive story across channels—from product design to email marketing.
Pitching with Confidence
Founders were able to create a compelling pitch deck to bring to new retail partners.
Testimonial
“We approached Taylor at a brand crossroads—we knew who we were in our minds but struggled with how to convey that message to the world. She not only crafted our verbal brand identity to match our brand aspirations but also identified our white space in this very competitive beauty marketplace. Most importantly, we now have a foundation from which to grow our brand.”
—Blaine Kusler, CEO & Founder
Ready to invest in your verbal brand identity?
Learn more about how I can support you here.