Exa Beauty Strategic Copy
In my partnership with Exa Beauty, I helped shape the brand's strategic messaging and led campaign ideation.
For Exa , it was all about their commitment to clean, inclusive beauty and fun, playful voice.
Concealer Campaign Headline
Editorial Copy
Your Complexion, Powered Up
Cover, correct, and sculpt with just-right coverage and a second-skin finish.
Boost your complexion
Meet our hi-fi concealer
Cover, correct, and sculpt—in an instant
Not too sheer. Not to full-on. Just right.