In my partnership with Exa Beauty, I helped shape the brand's strategic messaging and led campaign ideation. Collaborating closely with the creative team, I focused on developing compelling copy that articulated Exa Beauty's commitment to clean, inclusive beauty and helped strengthen their brand voice.

Headline

Your Complexion, Powered Up

Cover, correct, and sculpt with just-right coverage and a second-skin finish.

Editorial Copy Lines

Boost your complexion

Meet our hi-fi concealer

Cover, correct, and sculpt—in an instant

Not too sheer. Not to full-on. Just right.