Bare Lumière
Product Naming
Bare Lumière Protecting + Perfecting Cream
Communicates the product’s benefit and incorporates the brand’s french-ish voice
Campaign Headline
Your Provençal Summer Glow, in a Tube
Conveys the immediate product benefit and makes a summer aspirational accessible to all
Influencer Mailer
Social
Sunlight filtering through trees, cicadas chirping, café crowds chattering, lavender fields rustling, the sun kissing your glowing skin. 🪻🌅🍷 The feeling of a Provençal summer is magique.
And we’re capturing it in a tube... 👀 Coming soon. Sign up for early access via the link in our bio.
Working with Provence Beauty’s cross-functional team, I led copy direction for the brand’s summer product launch: BARE LUMIÈRE Protecting + Perfecting Cream. Here’s an overview of the 360° campaign messaging.